Jump on the Trend Train: Why Those “Silly” TikToks and Reels Matter for Your Brand
Embracing Social Media Trends to Maximize Engagement and Visibility
If you’ve ever scrolled past a viral TikTok or Instagram Reel and thought, “That’s hilarious, but that would never work for my business” it’s time to reconsider. While dancing, lip-syncing, or hopping on the latest TikTok trend might seem silly, participating in trending content is one of the most effective ways to boost your brand’s visibility, engagement, and growth.
Platforms like TikTok and Instagram thrive on trends, and businesses that ignore them risk falling behind. Let’s break down why trending content is a must and how Key Branding Labs makes it effortless for you.
Why Trends Matter: The Power and Benefits of Trending Content
TikTok’s algorithm prioritizes trending sounds, challenges, and formats, meaning businesses that embrace these trends are more likely to be seen by a wider audience. Unlike traditional marketing—where reach is often limited to followers or paid ads—trending content organically exposes your brand to potential customers at no cost.
The platform’s organic reach is unmatched, and brands that take advantage of viral trends can experience rapid growth overnight. But engaging with trends isn’t just about going viral—it’s a strategic move for business growth. Here’s why:
More Reach – The algorithm favors trending content, boosting visibility.
Higher Engagement – Users interact more with familiar trends, increasing likes, shares, and comments.
Brand Personality – Trends let you showcase your unique voice and culture in a way that resonates.
Better Conversions – People buy from brands they feel connected to, and engaging content builds that trust.
By strategically tapping into trending content, your brand can not only stay relevant but also turn engagement into actual business growth.
Why Even “Serious” Businesses Should Join In
Many brands hesitate to engage with TikTok trends, fearing they don’t align with a professional image. But social media success isn’t about being perfectly polished—it’s about being relatable. A perfect example of this is Duolingo, the language-learning app that has turned its TikTok presence into a viral powerhouse.
Rather than taking a traditional corporate approach, Duolingo fully embraces TikTok’s humor and creativity. Their mascot, Duo the Owl, is at the heart of their content, playfully “threatening” users to complete their lessons—a fun nod to the app’s persistent reminders. They consistently tap into trending sounds, memes, and challenges, making their content highly shareable and engaging.
Their strategy goes beyond just posting videos. Duolingo is known for its wildly entertaining comment section interactions, often joking about watching users or “kidnapping” those who skip their lessons. By engaging with viral videos outside of their own content, they stay visible across TikTok, boosting brand awareness with minimal effort.
And here’s the good news—you don’t have to do every dance trend to succeed. The key is finding trends that fit your brand’s personality and audience, whether it’s using a trending sound, jumping on a viral challenge, or adding your own creative spin to a popular format. By strategically engaging with trends, even the most “serious” businesses can build stronger connections, increase visibility, and make their brand more approachable.
How KBL Stays on Top of Trends So You Don’t Have To
Keeping up with TikTok and Instagram trends can feel overwhelming—but that’s where KBL comes in. We track social trends daily, ensuring your content stays fresh, relevant, and aligned with your brand voice. Our team creates high-quality, original content that never feels forced, helping you engage with your audience in a way that’s both authentic and effective. Most importantly, we keep your social media consistent and active, so you don’t have to worry about staying ahead of the latest viral trend.
Ignoring social media trends means missing out on a huge opportunity for brand growth. Even simple participation can increase engagement, expand your reach, and make your brand more relatable. And the best part? You don’t have to do it alone.
So yes, you do need to do the funny TikTok trend—and KBL is here to make sure you do it right.
